Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. (more…)