Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.
If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more…)
The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.
Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. (more…)
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