RSS Feed
Twitter
Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. (more…)
Posts Tagged ‘Press Release Distribution’
What is the benefit of including optimised links in my Press Release?
January 13th, 2010 No Comments
Forward Features
January 11th, 2010 No Comments
Industry Today is a revolutionary online B2B Press release distribution and press release publication service for PR Professionals and Marketing experts to publish relevant news from their industry as and when it happens. Due to the very nature of the service, there is no ‘forward features list’ because PR Professionals such as yourself are entitled to submit unlimited relevant Press Releases from your company or on behalf of the client and these will be published on the day that you submit them (once they are approved by the editor of your industry category). (more…)
Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication 
Tags: B2B press release distribution, b2b press release optimization, B2B Press Release publication, forward features, forward features list, Press Release Distribution, press release distribution service, Press Release Publication, publish news, search engine optimized newsA Press Release – no longer just a release to the press…
January 7th, 2010 No Comments
Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used by PR firms will soon become obsolete as they are fast becoming redundant in what is now known as the Web 2.0 era. Dated Press Release distribution services solely submit news for consideration to hard copy publications and results are nearly impossible to track. (more…)
Social Networking For Business
January 7th, 2010 1 Comment
Social networking is one of the fastest growing and most invaluable tools for any business. Instead of using Twitter to become reunited with friends, business professionals worldwide are using Twitter to increase profits, maximise growth and to generally raise awareness for their company. (more…)
Posted in Digital Marketing, Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: B2B press release distribution, B2B Press Release publication, Press Release Distribution, press release optimization, Press Release Publication, publish news, social networking for businessWhat is a Meta Description?
December 14th, 2009 No Comments
This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. (more…)
Publish Press Releases Online and bring relevant customers to your website
December 8th, 2009 No Comments
The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first place. The level of ‘traffic’ or enquiries to your website can be improved by employing various methods of ‘search engine optimisation’ (SEO) and using Online PR to reach your target audience and provide them with relevant results related to their original Google search enquiry. (more…)
Posted in Online PR, Press Release Optimisation, Press Release Publication Tags: free press release publication, industry today, Press Release Distribution, Press Release Optimisation, Press Release Publication, publish press releases online, relevant enquiries, relevant traffic to your website, seo press releasesTwitter For Business
December 8th, 2009 No Comments
Twitter is now the largest social media networking site, being used by millions of businesses across the globe. At Industry Today, we are a huge advocate of Twitter as a major online marketing tool which is relevant for every type of business, no matter how diverse or ‘niche’ the service you offer. (more…)
