Posts Tagged ‘Press Release Distribution’

Industry Today News – July 2010

July 6th, 2010 1 Comment

What’s been happening since you have been using Industry Today?..

As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.

During the last 3 months, our press releases have been clicked on just over 12,000 times by Twitter users alone. These readers are clearly enjoying what you have to say so keep submitting press releases and we’ll keep ‘tweeting’ them!

Each category on Industry Today has an individual RSS feed and we are currently seeing around 3000 subscribers per feed as well as over 5000 subscribers to the main IndustryToday RSS feed.

With Google Publisher status each of our press releases gets instantly indexed on Google and published in Google News. (more…)

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , ,

Using Search Engine Optimisation within your Marketing to deliver measurable results

March 26th, 2010 No Comments

One of the main areas of focus for savvy Marketing Professionals is to achieve Page 1 ranking on Google. Even though this is the case, some PR Professionals have yet to embrace the search engine optimisation tactics that will ultimately enable them to do so.

There are various elements to Search Engine Optimisation, many of which can be implemented via the content management system (CMS) of your website.  Through regular updates in content to your site and a combination of intricate HTML coding, Meta Tags, Alt Tags, Title Tags etc, your website will quickly become indexed by Google and in time, appear in the Search Engine Results Pages (SERPS). The success of a website as far as the search engines are concerned is largely to do with the make-up of the site from the back-end (CMS), not how ‘flashy’ the site looks to the user. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Search Engine Marketing Tags: , , , , ,

Google’s ‘Personalised Search’ and the implications for SEO

February 26th, 2010 No Comments

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.

Personalised Search is an ‘opt out’ aspect of Google which was automatically implemented and not all Google users are aware that Big Brother is fine tuning their search results. (more…)

Posted in Press Release Distribution, Search Engine Marketing Tags: , , , , , ,

Question Your Traditional PR Firm

February 18th, 2010 2 Comments

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.

If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more…)

Posted in Online PR, Press Release Distribution, Search Engine Marketing Tags: , , , ,

Why your email Marketing is not working

February 15th, 2010 No Comments

Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever.

Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective marketing elements such as email campaigns. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication Tags: , , ,

How can I attract customers to my website?

February 5th, 2010 No Comments

Firstly, the fact that you have a website in place is already a clear sign that you recognise the importance of doing business online. Secondly, the fact that you have asked the question ‘How can I attract customers to my website?’ means that you want people to see it. This is presumably because you have had it designed to showcase your products and services and you want to promote them to new customers?

There are a number of ways to attract customers to your website, some of which will take time and money and some that are fast and in-expensive. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation Tags: , , , , ,

Optimise your Press Release for search engine purposes – Don’t just take our word for it:

January 28th, 2010 No Comments

Industry Today is a press release distribution service which will get your optimised news featured on Google News almost instantly. There are a number of resources from PR experts from around that world that also believe in the power of publishing optimised press releases. So don’t take our word for it, see what they have to say on the matter! (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation Tags: , , , , , , , , , , ,

What are the benefits of ‘upgrading’ my Press Release for £36 – In English please!..

January 26th, 2010 No Comments

Industry Today is a press release distribution service (and press relase publication service) which will allow you to ‘upgrade’ your press release for just £36 enabling you to include an image and search engine optimised links back to relevant pages of your own website from a relevant industry news portal.

The main benefits of publishing news with links to your website are as follows: (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , ,

Offline Media V’s Online Media:

January 21st, 2010 2 Comments

The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.

Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , ,

What is the benefit of including optimised links in my Press Release?

January 13th, 2010 No Comments

Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Search Engine Marketing Tags: , , , , ,
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