Posts Tagged ‘Online PR’

Google’s ‘Personalised Search’ and the implications for SEO

February 26th, 2010 No Comments

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.

Personalised Search is an ‘opt out’ aspect of Google which was automatically implemented and not all Google users are aware that Big Brother is fine tuning their search results. (more…)

Posted in Press Release Distribution, Search Engine Marketing Tags: , , , , , ,

Question Your Traditional PR Firm

February 18th, 2010 2 Comments

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.

If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more…)

Posted in Online PR, Press Release Distribution, Search Engine Marketing Tags: , , , ,

A Press Release – no longer just a release to the press…

January 7th, 2010 No Comments

Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used by PR firms will soon become obsolete as they are fast becoming redundant in what is now known as the Web 2.0 era. Dated Press Release distribution services solely submit news for consideration to hard copy publications and results are nearly impossible to track. (more…)

Posted in Online PR, Press Release Publication, Press Release Writing Tags: , ,