Earlier today, we noticed that Google has performed another PageRank update which has boosted Industry Today (press release publication and distribution service) up to a Page Rank of 4!
This is of benefit to you because Google loves in-bound links from relevant sites with high Page Ranks and Industry Today allows you to publish news including [...]
What’s been happening since you have been using Industry Today?..
As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.
During the last 3 months, our press releases have been clicked on [...]
One of the main areas of focus for savvy Marketing Professionals is to achieve Page 1 ranking on Google. Even though this is the case, some PR Professionals have yet to embrace the search engine optimisation tactics that will ultimately enable them to do so.
There are various elements to Search Engine Optimisation, many of which [...]
Your press release published and distributed via a relevant industry news portal
Various search engine optimised links back to relevant pages of your website (not just the homepage)
Include your email address to receive enquiries directly from your press release
A relevant image to accompany your news
Your press release will be tweeted to a relevant following on Twitter [...]
In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]
These are a series of keywords and key phrases that users may type into a search engine when looking for your products and services. By adding a number of keywords separated by commas, you will enhance your chances of being found via the search engines (improve your search engine optimization). Read the rest of this entry »
This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. Read the rest of this entry »
If you have hired a PR Agency in the past or are currently using one to produce news articles or gain coverage for your company, are you getting what you pay for? How do you monitor their online performance? Read the rest of this entry »
Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you produce in house or via an outside party is optimised for search engine purposes. (search engine friendly) Read the rest of this entry »
The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first place. The level of ‘traffic’ or enquiries to your website can be improved by employing various methods of ‘search engine optimisation’ (SEO) and using Online PR to reach your target audience and provide them with relevant results related to their original Google search enquiry. Read the rest of this entry »
Twitter is now the largest social media networking site, being used by millions of businesses across the globe. At Industry Today, we are a huge advocate of Twitter as a major online marketing tool which is relevant for every type of business, no matter how diverse or ‘niche’ the service you offer. Read the rest of this entry »
There are numerous resources out there for how to write a great Press Release but here are some tips to help you along the way: Read the rest of this entry »
There are a number of methods of getting Press Releases distributed although some of the distribution services that are available are more effective than others. If you are not careful, you can spend up to $200 getting just one Press Release published and distributed. Read the rest of this entry »
A hyperlink (or link) is a highlighted part of text within a document published online that directs the reader to another document or web page via relevant keywords selected by the author. Read the rest of this entry »
To publish a Press Release on Industry Today, you will need to create an account by clicking here. You can then select ‘Basic Press Release - Free’ (This option allows you to publish a news article which will be distributed on your behalf WITHOUT LINKS TO YOUR WEBSITE). Read the rest of this entry »
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