What’s been happening since you have been using Industry Today?..
As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.
During the last 3 months, our press releases have been clicked on [...]
One of the main areas of focus for savvy Marketing Professionals is to achieve Page 1 ranking on Google. Even though this is the case, some PR Professionals have yet to embrace the search engine optimisation tactics that will ultimately enable them to do so.
There are various elements to Search Engine Optimisation, many of which [...]
Your press release published and distributed via a relevant industry news portal
Various search engine optimised links back to relevant pages of your website (not just the homepage)
Include your email address to receive enquiries directly from your press release
A relevant image to accompany your news
Your press release will be tweeted to a relevant following on Twitter [...]
In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]
Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.
If you are one of the Marketing / PR firms that this has happened [...]
Industry Today is a press release distribution service (and press relase publication service) which will allow you to ‘upgrade’ your press release for just £36 enabling you to include an image and search engine optimised links back to relevant pages of your own website from a relevant industry news portal.
The main benefits of publishing news with links to your website are as follows: Read the rest of this entry »
The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.
Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. Read the rest of this entry »
There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid. Read the rest of this entry »
Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. Read the rest of this entry »
Industry Today is a revolutionary online B2B Press release distribution and press release publication service for PR Professionals and Marketing experts to publish relevant news from their industry as and when it happens. Due to the very nature of the service, there is no ‘forward features list’ because PR Professionals such as yourself are entitled to submit unlimited relevant Press Releases from your company or on behalf of the client and these will be published on the day that you submit them (once they are approved by the editor of your industry category). Read the rest of this entry »
Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used by PR firms will soon become obsolete as they are fast becoming redundant in what is now known as the Web 2.0 era. Dated Press Release distribution services solely submit news for consideration to hard copy publications and results are nearly impossible to track. Read the rest of this entry »
Social networking is one of the fastest growing and most invaluable tools for any business. Instead of using Twitter to become reunited with friends, business professionals worldwide are using Twitter to increase profits, maximise growth and to generally raise awareness for their company. Read the rest of this entry »
All news submitted to Industry Today will be considered for publication and when this is approved, it will appear, not only within a relevant industry category but also via Twitter, Google News and various other news feeds. News published online is a quick and simple way to raise the profile of your business and target a mass audience at the click of a button. Read the rest of this entry »
Optimizing your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors. Read the rest of this entry »
These are a series of keywords and key phrases that users may type into a search engine when looking for your products and services. By adding a number of keywords separated by commas, you will enhance your chances of being found via the search engines (improve your search engine optimization). Read the rest of this entry »
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