Archive for the ‘Press Release Writing’ Category

5 Reasons to add search engine optimised links in all of your Press Releases:

January 18th, 2010 No Comments

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Press Release Writing Tags: , , , , , , ,

A Press Release – no longer just a release to the press…

January 7th, 2010 No Comments

Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used by PR firms will soon become obsolete as they are fast becoming redundant in what is now known as the Web 2.0 era. Dated Press Release distribution services solely submit news for consideration to hard copy publications and results are nearly impossible to track. (more…)

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What is a Meta Description?

December 14th, 2009 No Comments

This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , ,

Getting the most out of your Press Releases and News articles

December 8th, 2009 No Comments

Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you produce in house or via an outside party is optimised for search engine purposes. (search engine friendly) (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing, Search Engine Marketing Tags: , , , ,

How to write a Press Release

December 8th, 2009 No Comments

There are numerous resources out there for how to write a great Press Release but here are some tips to help you along the way: (more…)

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What is a hyperlink?

December 8th, 2009 No Comments

A hyperlink (or link) is a highlighted part of text within a document published online that directs the reader to another document or web page via relevant keywords selected by the author. (more…)

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How to Optimise your Press Release on Industry Today

December 8th, 2009 No Comments

It is not essential to optimise your news although optimisation will make it possible for the reader to click through to relevant pages of your website if they are interested in what you have to say. Because Press Releases are distributed on your behalf, these will be picked up from a number of sources and potentially published elsewhere – by choosing to upgrade to our optimised Press Release option, you will ultimately see an increase in traffic to your site and your ranking on the search engines will improve.

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