Archive for the ‘Press Release Publication’ Category

A Press Release – no longer just a release to the press…

January 7th, 2010 No Comments

Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used by PR firms will soon become obsolete as they are fast becoming redundant in what is now known as the Web 2.0 era. Dated Press Release distribution services solely submit news for consideration to hard copy publications and results are nearly impossible to track. (more…)

Posted in Online PR, Press Release Publication, Press Release Writing Tags: , ,

Social Networking For Business

January 7th, 2010 1 Comment

Social networking is one of the fastest growing and most invaluable tools for any business. Instead of using Twitter to become reunited with friends, business professionals worldwide are using Twitter to increase profits, maximise growth and to generally raise awareness for their company. (more…)

Posted in Digital Marketing, Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , ,

What is the benefit of optimizing (upgrading) my Press Release?

January 5th, 2010 No Comments

All news submitted to Industry Today will be considered for publication and when this is approved, it will appear, not only within a relevant industry category but also via Twitter, Google News and various other news feeds. News published online is a quick and simple way to raise the profile of your business and target a mass audience at the click of a button. (more…)

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Publishing Search Engine Optimized News

December 22nd, 2009 No Comments

Optimizing your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors. (more…)

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What are Meta Keywords?

December 14th, 2009 No Comments

These are a series of keywords and key phrases that users may type into a search engine when looking for your products and services. By adding a number of keywords separated by commas, you will enhance your chances of being found via the search engines (improve your search engine optimization). (more…)

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What is a Meta Description?

December 14th, 2009 No Comments

This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , ,

Are PR companies keeping up with the times?

December 9th, 2009 No Comments

If you have hired a PR Agency in the past or are currently using one to produce news articles or gain coverage for your company, are you getting what you pay for? How do you monitor their online performance? (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , ,

Getting the most out of your Press Releases and News articles

December 8th, 2009 No Comments

Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you produce in house or via an outside party is optimised for search engine purposes. (search engine friendly) (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing, Search Engine Marketing Tags: , , , ,

Publish Press Releases Online and bring relevant customers to your website

December 8th, 2009 No Comments

The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first place. The level of ‘traffic’ or enquiries to your website can be improved by employing various methods of ‘search engine optimisation’ (SEO) and using Online PR to reach your target audience and provide them with relevant results related to their original Google search enquiry. (more…)

Posted in Online PR, Press Release Optimisation, Press Release Publication Tags: , , , , , , , ,

How to write a Press Release

December 8th, 2009 No Comments

There are numerous resources out there for how to write a great Press Release but here are some tips to help you along the way: (more…)

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , , , ,
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