Archive for the ‘Press Release Publication’ Category

Google performs a #PageRank update

January 24th, 2011 No Comments

Earlier today, we noticed that Google has performed another PageRank update which has boosted Industry Today (press release publication and distribution service) up to a Page Rank of 4!

This is of benefit to you because Google loves in-bound links from relevant sites with high Page Ranks and Industry Today allows you to publish news including these links.

If you sign up for a free account, you can then choose the upgrade option which will allow you to inlcude various images and search engine optimised links back to specific, relevant landing pages of your website.

If you have any questions, please contact 0870 199 4044 or click here to get started!

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , ,

Industry Today News – July 2010

July 6th, 2010 1 Comment

What’s been happening since you have been using Industry Today?..

As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.

During the last 3 months, our press releases have been clicked on just over 12,000 times by Twitter users alone. These readers are clearly enjoying what you have to say so keep submitting press releases and we’ll keep ‘tweeting’ them!

Each category on Industry Today has an individual RSS feed and we are currently seeing around 3000 subscribers per feed as well as over 5000 subscribers to the main IndustryToday RSS feed.

With Google Publisher status each of our press releases gets instantly indexed on Google and published in Google News. (more…)

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , ,

Using Search Engine Optimisation within your Marketing to deliver measurable results

March 26th, 2010 No Comments

One of the main areas of focus for savvy Marketing Professionals is to achieve Page 1 ranking on Google. Even though this is the case, some PR Professionals have yet to embrace the search engine optimisation tactics that will ultimately enable them to do so.

There are various elements to Search Engine Optimisation, many of which can be implemented via the content management system (CMS) of your website.  Through regular updates in content to your site and a combination of intricate HTML coding, Meta Tags, Alt Tags, Title Tags etc, your website will quickly become indexed by Google and in time, appear in the Search Engine Results Pages (SERPS). The success of a website as far as the search engines are concerned is largely to do with the make-up of the site from the back-end (CMS), not how ‘flashy’ the site looks to the user. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Search Engine Marketing Tags: , , , , ,

If I upgrade for £36, what do I get for my money?

March 20th, 2010 No Comments
  • Your press release published and distributed via a relevant industry news portal
  • Various search engine optimised links back to relevant pages of your website (not just the homepage)
  • Include your email address to receive enquiries directly from your press release
  • A relevant image to accompany your news
  • Your press release will be tweeted to a relevant following on Twitter and via our main account @IndustryToday
  • Your news will be instantly indexed by Google
  • Your news will also appear in Google News
  • Relevant traffic (enquiries) directed to your own website

Subscribe to this blog today

Posted in Press Release Distribution, Press Release Publication Tags: , ,

Why your email Marketing is not working

February 15th, 2010 No Comments

Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever.

Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective marketing elements such as email campaigns. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication Tags: , , ,

SEO’s importance in the construction market, and why it’s changing the rules of publishing.

February 5th, 2010 2 Comments

Post written by Will Mann

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market?

Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or started at the homepage.) (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Search Engine Marketing Tags: , , , , ,

What are the benefits of ‘upgrading’ my Press Release for £36 – In English please!..

January 26th, 2010 No Comments

Industry Today is a press release distribution service (and press relase publication service) which will allow you to ‘upgrade’ your press release for just £36 enabling you to include an image and search engine optimised links back to relevant pages of your own website from a relevant industry news portal.

The main benefits of publishing news with links to your website are as follows: (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , ,

Offline Media V’s Online Media:

January 21st, 2010 2 Comments

The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.

Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , ,

5 Reasons to add search engine optimised links in all of your Press Releases:

January 18th, 2010 No Comments

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Press Release Writing Tags: , , , , , , ,

Forward Features

January 11th, 2010 No Comments

Industry Today is a revolutionary online B2B Press release distribution and press release publication service for PR Professionals and Marketing experts to publish relevant news from their industry as and when it happens. Due to the very nature of the service, there is no ‘forward features list’ because PR Professionals such as yourself are entitled to submit unlimited relevant Press Releases from your company or on behalf of the client and these will be published on the day that you submit them (once they are approved by the editor of your industry category). (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , ,
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