Archive for the ‘Press Release Optimisation’ Category

Google performs a #PageRank update

Earlier today, we noticed that Google has performed another PageRank update which has boosted Industry Today (press release publication and distribution service) up to a Page Rank of 4!

This is of benefit to you because Google loves in-bound links from relevant sites with high Page Ranks and Industry Today allows you to publish news including these links.

If you sign up for a free account, you can then choose the upgrade option which will allow you to inlcude various images and search engine optimised links back to specific, relevant landing pages of your website.

If you have any questions, please contact 0870 199 4044 or click here to get started!

Industry Today News – July 2010

What’s been happening since you have been using Industry Today?..

As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.

During the last 3 months, our press releases have been clicked on just over 12,000 times by Twitter users alone. These readers are clearly enjoying what you have to say so keep submitting press releases and we’ll keep ‘tweeting’ them!

Each category on Industry Today has an individual RSS feed and we are currently seeing around 3000 subscribers per feed as well as over 5000 subscribers to the main IndustryToday RSS feed.

With Google Publisher status each of our press releases gets instantly indexed on Google and published in Google News. (more…)

How can I attract customers to my website?

Firstly, the fact that you have a website in place is already a clear sign that you recognise the importance of doing business online. Secondly, the fact that you have asked the question ‘How can I attract customers to my website?’ means that you want people to see it. This is presumably because you have had it designed to showcase your products and services and you want to promote them to new customers?

There are a number of ways to attract customers to your website, some of which will take time and money and some that are fast and in-expensive. (more…)

Optimise your Press Release for search engine purposes – Don’t just take our word for it:

Industry Today is a press release distribution service which will get your optimised news featured on Google News almost instantly. There are a number of resources from PR experts from around that world that also believe in the power of publishing optimised press releases. So don’t take our word for it, see what they have to say on the matter! (more…)

What are the benefits of ‘upgrading’ my Press Release for £36 – In English please!..

Industry Today is a press release distribution service (and press relase publication service) which will allow you to ‘upgrade’ your press release for just £36 enabling you to include an image and search engine optimised links back to relevant pages of your own website from a relevant industry news portal.

The main benefits of publishing news with links to your website are as follows: (more…)

Offline Media V’s Online Media:

The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.

Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. (more…)

What is the benefit of including optimised links in my Press Release?

Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. (more…)

Forward Features

Industry Today is a revolutionary online B2B Press release distribution and press release publication service for PR Professionals and Marketing experts to publish relevant news from their industry as and when it happens. Due to the very nature of the service, there is no ‘forward features list’ because PR Professionals such as yourself are entitled to submit unlimited relevant Press Releases from your company or on behalf of the client and these will be published on the day that you submit them (once they are approved by the editor of your industry category). (more…)

Social Networking For Business

Social networking is one of the fastest growing and most invaluable tools for any business. Instead of using Twitter to become reunited with friends, business professionals worldwide are using Twitter to increase profits, maximise growth and to generally raise awareness for their company. (more…)

What is the benefit of optimizing (upgrading) my Press Release?

All news submitted to Industry Today will be considered for publication and when this is approved, it will appear, not only within a relevant industry category but also via Twitter, Google News and various other news feeds. News published online is a quick and simple way to raise the profile of your business and target a mass audience at the click of a button. (more…)