Archive for the ‘Press Release Distribution’ Category

What are the benefits of ‘upgrading’ my Press Release for £36 – In English please!..

January 26th, 2010 No Comments

Industry Today is a press release distribution service (and press relase publication service) which will allow you to ‘upgrade’ your press release for just £36 enabling you to include an image and search engine optimised links back to relevant pages of your own website from a relevant industry news portal.

The main benefits of publishing news with links to your website are as follows: (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , ,

Offline Media V’s Online Media:

January 21st, 2010 2 Comments

The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get results is by online PR campaigns.

Some may think this is a recent transition but don’t forget, the internet was officially launched in 1989. If you were an early adopter in that year, you will have been using search engines and websites for two decades. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , ,

5 Reasons to add search engine optimised links in all of your Press Releases:

January 18th, 2010 No Comments

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Press Release Writing Tags: , , , , , , ,

What is the benefit of including optimised links in my Press Release?

January 13th, 2010 No Comments

Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts on getting relevant enquiries to your website by improving your SEO or by publishing relevant content online with optimised links back to pages of your website. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Search Engine Marketing Tags: , , , , ,

Forward Features

January 11th, 2010 No Comments

Industry Today is a revolutionary online B2B Press release distribution and press release publication service for PR Professionals and Marketing experts to publish relevant news from their industry as and when it happens. Due to the very nature of the service, there is no ‘forward features list’ because PR Professionals such as yourself are entitled to submit unlimited relevant Press Releases from your company or on behalf of the client and these will be published on the day that you submit them (once they are approved by the editor of your industry category). (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , ,

Social Networking For Business

January 7th, 2010 1 Comment

Social networking is one of the fastest growing and most invaluable tools for any business. Instead of using Twitter to become reunited with friends, business professionals worldwide are using Twitter to increase profits, maximise growth and to generally raise awareness for their company. (more…)

Posted in Digital Marketing, Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , ,

What is the benefit of optimizing (upgrading) my Press Release?

January 5th, 2010 No Comments

All news submitted to Industry Today will be considered for publication and when this is approved, it will appear, not only within a relevant industry category but also via Twitter, Google News and various other news feeds. News published online is a quick and simple way to raise the profile of your business and target a mass audience at the click of a button. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Publishing Search Engine Optimized News

December 22nd, 2009 No Comments

Optimizing your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is a Meta Description?

December 14th, 2009 No Comments

This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , ,

Are PR companies keeping up with the times?

December 9th, 2009 No Comments

If you have hired a PR Agency in the past or are currently using one to produce news articles or gain coverage for your company, are you getting what you pay for? How do you monitor their online performance? (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , ,
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