What’s been happening since you have been using Industry Today?..

As you may know, press releases published on Industry Today are ‘tweeted’ to a relevant following on Twitter via the account for that category and to over 1500 followers via our main account @IndustryToday.

During the last 3 months, our press releases have been clicked on just over 12,000 times by Twitter users alone. These readers are clearly enjoying what you have to say so keep submitting press releases and we’ll keep ‘tweeting’ them!

Each category on Industry Today has an individual RSS feed and we are currently seeing around 3000 subscribers per feed as well as over 5000 subscribers to the main IndustryToday RSS feed.

With Google Publisher status each of our press releases gets instantly indexed on Google and published in Google News.

With this information in mind, it is easy to see that we are gaining excellent coverage for our users but there is a downside… Un-optimised press releases (press releases that don’t include hyperlinks) make it very difficult for readers to navigate their way to the relevant pages of your own website (or that of your client if you are a PR firm).

Did you know that you can monitor the success of an optimised press release via Google Analytics? If you publish any content online, you should do so with ’search’ in mind, including SEO links to direct relevant traffic to your own website.

Publishing optimised press releases

• Makes it easy for the reader to click through to your website
• Builds on the level of high quality in-bound links to your website
• Adds credibility to your website as far as the search engines are concerned
• Is a cost effective method of search engine marketing
• Delivers measurable results

Remember:

If our followers on Twitter are clicking on your un-optimised news, imagine the level of enquiries you would receive if you included links within the press release to direct the reader to specific landing pages on your website.

To get the full benefit of the service that we provide, try our optimisation upgrade for just £36 GBP

For more information about press release distribution, press release publication, publishing search engine optimised news, subscribe to our RSS feed Subscribe to B2B Press Release Distribution by Email