Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.

If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more…)