Archive for February, 2010

Google’s ‘Personalised Search’ and the implications for SEO

February 26th, 2010 No Comments

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.

Personalised Search is an ‘opt out’ aspect of Google which was automatically implemented and not all Google users are aware that Big Brother is fine tuning their search results. (more…)

Posted in Press Release Distribution, Search Engine Marketing Tags: , , , , , ,

Question Your Traditional PR Firm

February 18th, 2010 2 Comments

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.

If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more…)

Posted in Online PR, Press Release Distribution, Search Engine Marketing Tags: , , , ,

Why your email Marketing is not working

February 15th, 2010 No Comments

Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever.

Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective marketing elements such as email campaigns. (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication Tags: , , ,

How can I attract customers to my website?

February 5th, 2010 No Comments

Firstly, the fact that you have a website in place is already a clear sign that you recognise the importance of doing business online. Secondly, the fact that you have asked the question ‘How can I attract customers to my website?’ means that you want people to see it. This is presumably because you have had it designed to showcase your products and services and you want to promote them to new customers?

There are a number of ways to attract customers to your website, some of which will take time and money and some that are fast and in-expensive. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation Tags: , , , , ,

SEO’s importance in the construction market, and why it’s changing the rules of publishing.

February 5th, 2010 2 Comments

Post written by Will Mann

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market?

Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or started at the homepage.) (more…)

Posted in Online PR, Press Release Distribution, Press Release Publication, Search Engine Marketing Tags: , , , , ,