Industry Today is a press release distribution service which will get your optimised news featured on Google News almost instantly. There are a number of resources from PR experts from around that world that also believe in the power of publishing optimised press releases. So don’t take our word for it, see what they have to say on the matter!

‘How Optimizing Your Press Release Improves Your Market Exposure and Increases Traffic’
Laura Cunningham – Search Engine Guide

“Newsworthy press releases that are optimized with keyword-rich content are invaluable to your business. If properly optimized, press releases add the potential for increased traffic to your site from clients searching for your product and business, provide improved rankings overall and in News search engines, increase your chances of additional press and may even enhance backlinks (links back to your site). It also increases your brand awareness to existing or new constituents.”

—————————————————————————————————

‘Press Release SEO Tips’
Lee Odden – Online Marketing Blog
“Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers.”

—————————————————————————————————

‘Optimized Press Releases – The best kept secret in online PR‘
Expansion Internet Marketing

“For the past 100 years companies and organizations have written their press releases the same way – for journalists. Now that people are getting their news and information online we have to change the way we write our press releases. Since millions of people are using search engines to find news online, we have to optimize our news content for the search engines.”

—————————————————————————————————

‘Optimizing Your Press Releases’
Terri Wells – SEO Website Promotion

“If you use an online news wire to help you distribute your press releases, you may already know that many reporters go directly to them (or receive feeds from them) for content. They’ve turned into “press release search engines,” and as with any search engine, content indexed by them may need to be optimized if you want it to be found by your target audience.”

—————————————————————————————————

‘How to measure the effectiveness of your online press release‘
Pritesh Patel –Digimarketing Convo Blog

“There is a stat floating around various social media sites that 28% of websites worldwide use Google Analytics to measure web activity (and other offline and online initiatives). Like me, if you are using Google Analytics then how are you distinguishing or identifying all the links floating around the world wide web which point back to your website, landing page or blog posts? Now, if you are conducting online PR within your marketing mix or in an integrated campaign then you should really be optimising your press releases by including links back to your website for certain keywords within your copy so you can measure the impact of the press release”

—————————————————————————————————

How a Search Engine Optimized Press Release is the New PR and Traffic Tool
smallbizpro – HubPages

“When you have a website and you’re looking to bring traffic to it, a search engine optimized press release can be one of the best tools you will ever have in achieving your goals. Not only does a press release optimized for search engines help you gain traffic, which in turn can potentially mean more sales, but it can still get the news out about your product or service while making maximum use of the Internet.”

—————————————————————————————————

To publish optimised press releases and distribute optimised press releases to your target audience, visit www.industrytoday.co.uk