Comments on: Offline Media V’s Online Media: http://www.b2bpressreleasedistribution.co.uk/2010/01/offline-media-v%e2%80%99s-online-media/ Are you InTo it? Sat, 09 Jul 2011 12:05:16 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: John Stobbs http://www.b2bpressreleasedistribution.co.uk/2010/01/offline-media-v%e2%80%99s-online-media/comment-page-1/#comment-147 John Stobbs Tue, 29 Jun 2010 20:30:05 +0000 http://www.b2bpressreleasedistribution.co.uk/?p=246#comment-147 We totally agree with Pritesh. Online PR must be part of a companies strategy and should include social networking sites. Our - open book society - anyone can find you online -must be totally taken advantage off and is the way to get people talking about your company. Its not enough to use Yell or ads - one must engage with online sites and blogs to get you name and presence into the marketplace. Try It ! We totally agree with Pritesh.
Online PR must be part of a companies strategy and should include social networking sites. Our – open book society – anyone can find you online -must be totally taken advantage off and is the way to get people talking about your company.
Its not enough to use Yell or ads – one must engage with online sites and blogs to get you name and presence into the marketplace.

Try It !

]]> By: Pritesh Patel http://www.b2bpressreleasedistribution.co.uk/2010/01/offline-media-v%e2%80%99s-online-media/comment-page-1/#comment-27 Pritesh Patel Thu, 21 Jan 2010 16:18:13 +0000 http://www.b2bpressreleasedistribution.co.uk/?p=246#comment-27 Very good post. Online PR is certainly a more tangible method of increasing awareness and influencing the market *ONLY* if a business occupies a data driven culture. Many B2B businesses are still trying to get to grips with what SEO actually is, what insights can be gained from using Web Analytic tools, participating in Social Media and integrating Digital Marketing with their overall marketing mix. It's only a matter of time before cultures shift towards being more data driven and producing actions based on the data. Online PR should definitely be part of and *integrated* with everyone's marketing mix. Very good post.

Online PR is certainly a more tangible method of increasing awareness and influencing the market *ONLY* if a business occupies a data driven culture. Many B2B businesses are still trying to get to grips with what SEO actually is, what insights can be gained from using Web Analytic tools, participating in Social Media and integrating Digital Marketing with their overall marketing mix. It’s only a matter of time before cultures shift towards being more data driven and producing actions based on the data.

Online PR should definitely be part of and *integrated* with everyone’s marketing mix.

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