This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here.

The Meta Description and the Title of your article are the most relevant parts to consider when loading a Press Release as these are what the search engines will use to determine the relevancy of your article in relation to the search conducted on Google.

The Meta Description should avoid the use of repetition and aim to flow like in normal sentence form yet still include your major keywords.

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