A hyperlink (or link) is a highlighted part of text within a document published online that directs the reader to another document or web page via relevant keywords selected by the author.

When publishing documents on Industry Today, hyperlinks can be included (ideally, the keywords that directly represent your line of work eg: packaging, asbestos removal, demolition contractor) which (when clicked on) links through to the relevant page on your website that describes that product or service. Links such as these are likely to attract a more relevant quality of enquiries from those searching online for your products and services.

As well as making it simple for your audience to find your website using optimised links such as these, hyperlinks are also deemed as being relevant ‘inbound backlinks’ (by the search engines) which allow the audience to read further information from a source that they are already interested in and have chosen to read.

By submitting Press Releases to Industry Today, you will then be able to choose our upgrade option and then insert hyperlinks directing ‘traffic’ to your website. All news submitted to Industry Today is considered for publication and will be distributed on your behalf once this has been approved.