Twitter is now the largest social media networking site, being used by millions of businesses across the globe. At Industry Today, we are a huge advocate of Twitter as a major online marketing tool which is relevant for every type of business, no matter how diverse or ‘niche’ the service you offer.

Twitter immediately initiated itself in the Market as a fierce competitor to the likes of MySpace and Facebook but in what feels like an incredibly short space of time, it has overtaken all other networking sites and evolved into the most powerful domain for sharing business ideas, solutions and concepts, setting up events and learning about the market. Twitter has by far surpassed its’ predecessors using the simplest of concepts – a text box allowing 140 characters to say your piece (a.k.a ‘Tweeting’).

Whether you are a market leader or a new start up, you will find that there are already millions of people talking about your industry – a captive audience eager to learn about your business. Twitter has revolutionised the way that we market not only ourselves but our businesses also.

The beauty of Twitter is that it is an opt-in method of Marketing, your information will be received by only those that want to hear it – once you begin to grow your following by ‘tweeting’ current, relevant information, your audience will begin in turn to share your ‘tweets’ with their followers, thus adding weight and credibility to the information that you offer your audience.

At Industry Today, we have found that there are an enormous amount of people waiting to hear news from all 26 of the industries that we cater for and it is with this in mind that we tweet all of the news that we publish to the relevant Industry Today category.

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