There are numerous resources out there for how to write a great Press Release but here are some tips to help you along the way:

• Write an interesting title that captures what the article is about (include relevant keywords). Remember, this is the first thing that the audience will see so make it interesting!
• Reinforce your keywords throughout the summary and body of text  – this will keep the reader engaged and also help with SEO
• When optimising your keywords using Industry Today, make sure that you link these back to the relevant pages of your own website, not just the home page. The Home Page is normally an overview of the business and you may cover various sectors so direct your audience to the page on your site that the keyword represents otherwise you may lose the interest of the reader
• Remember that your Press Release is aimed at all types of people including potential customers, researchers, journalists and bloggers so try not to fill the article with jargon, not everyone will understand your product but they may be interested to learn
• Keep it brief and to the point, a Press Release should get the story across quickly enough to catch the reader’s attention and want to find out more.
• Make sure that your Press Release is newsworthy and relevant as opposed to using it as a selling tool, more of a method of raising your profile and brand / company awareness.
• Remember to include the 5 W’s and the H (Who, what, where, when , why and how)

If you are using Industry Today to publish, optimise and distribute your Press Release, you can find other answers to your questions in our FAQ section.