Archive for December, 2009

Publishing Search Engine Optimized News

December 22nd, 2009 No Comments

Optimizing your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What are Meta Keywords?

December 14th, 2009 No Comments

These are a series of keywords and key phrases that users may type into a search engine when looking for your products and services. By adding a number of keywords separated by commas, you will enhance your chances of being found via the search engines (improve your search engine optimization). (more…)

Posted in Press Release Publication Tags: , , , , ,

What is a Meta Description?

December 14th, 2009 No Comments

This is a short description of your press release. This should be slightly different to the Press Release summary and should also include keywords as this is the description that will appear underneath the title of your Press Release in search engine results – Consider including phrases that people may type into search engines when looking for your release. This description should make the person using a search engine to want to read your article. The Meta Description will help with the overall Search Engine Optimization. For more information on Search Engine Optimization, click here. (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , ,

Are PR companies keeping up with the times?

December 9th, 2009 No Comments

If you have hired a PR Agency in the past or are currently using one to produce news articles or gain coverage for your company, are you getting what you pay for? How do you monitor their online performance? (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , ,

Getting the most out of your Press Releases and News articles

December 8th, 2009 No Comments

Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you produce in house or via an outside party is optimised for search engine purposes. (search engine friendly) (more…)

Posted in Online PR, Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing, Search Engine Marketing Tags: , , , ,

Publish Press Releases Online and bring relevant customers to your website

December 8th, 2009 No Comments

The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first place. The level of ‘traffic’ or enquiries to your website can be improved by employing various methods of ‘search engine optimisation’ (SEO) and using Online PR to reach your target audience and provide them with relevant results related to their original Google search enquiry. (more…)

Posted in Online PR, Press Release Optimisation, Press Release Publication Tags: , , , , , , , ,

Twitter For Business

December 8th, 2009 No Comments

Twitter is now the largest social media networking site, being used by millions of businesses across the globe. At Industry Today, we are a huge advocate of Twitter as a major online marketing tool which is relevant for every type of business, no matter how diverse or ‘niche’ the service you offer. (more…)

Posted in Digital Marketing, Online PR, Press Release Distribution, Search Engine Marketing Tags: , , , , , ,

How to write a Press Release

December 8th, 2009 No Comments

There are numerous resources out there for how to write a great Press Release but here are some tips to help you along the way: (more…)

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , , , ,

How do I get my Press Release distributed?

December 8th, 2009 No Comments

There are a number of methods of getting Press Releases distributed although some of the distribution services that are available are more effective than others. If you are not careful, you can spend up to $200 getting just one Press Release published and distributed.  (more…)

Posted in Press Release Distribution, Press Release Optimisation, Press Release Publication Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is a hyperlink?

December 8th, 2009 No Comments

A hyperlink (or link) is a highlighted part of text within a document published online that directs the reader to another document or web page via relevant keywords selected by the author. (more…)

Posted in Press Release Optimisation, Press Release Publication, Press Release Writing Tags: , , , , ,
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